Digital Marketing Basics #16
Handpicked curated content: news, trends, tips, humour and food for thought.
📰 Industry News
Let’s dance and let’s talk - social communities 2021
It isn’t easy to ignore the last two years in terms of social media development, and by that, I mean not only the fast growth of TikTok and Clubhouse but their impact. TikTok among the dances, now it has plenty of edutainment content, par example. And marketers are already into it because you know ads = budget = ROI. Clubhouse is following, pretty fast, as per a recent announcement about launching the sponsorship Clubmarket, aiming to connect brands with Clubhouse hosts. Please notice the stress on hosts, not creators. Please keep it on the back of your mind, as the future is bright.
👉🏼 More here.
World Woman Hour
By creating a norm of women in power and inspiring a broader audience, organisations can garner more engagement from other demographics and grow.
World Woman Foundation released the Digital Gender Diversity Impact Report to promote gender equality in a bold new way—providing best practices that brands and organisations can leverage to drive positive social change and increase engagement.
The report focuses on the impact and take-aways from World Woman Hour, a global digital micro-story-telling platform featuring inspiring stories of 60 women, told in 60seconds and collectively visualised in a powerful 60 minutes of the film.
👉🏼 Read the Digital Gender Diversity Impact Report 2021 here.
Running ads on TikTok? There’s a new ad tool for you
Oh no, oh no, oh no no no - playing in my head for a week already. What can I do? Anyway, TikTok has launched a new Ad Library tool, currently called 'Top Ads', which enables you to search for the best performing TikTok ad campaigns, by vertical and region, to get inspiration from their approach.
👉🏼 More here.
🚀 Trends highlights
Metrics, OKRs, KPIs -> ECONOMETRICS
Every person who works in a marketing team or collaborates with one knows how critical ROI and metrics are. There’s a behind-the-scene trend that few talks openly about, and that’s how the heck we measure? What metrics do we use? If you’re new to econometrics, please (I beg you for your own good) check this comprehensive guide to measuring marketing and communications effectiveness using Marketing Mix Modelling.
If you’re a pro with econometrics (chapeau, friend), jump the guide reading part and check this case study on how businesses can control and — with the right approach — use effectively is data.
#Hashtags are still on trend
Of course, you need to test so that you learn how to use them in a way that benefits your business plans and goals. I love Gary Vee, and he’s doing plenty of great stuff - one of them is the $1.80 strategy project - I’m playing around with it, and so far, it turns out to be pretty interesting. If you’ve got the time, play the game and let me know how it works for you. Oh, and check out the article in which Gary Vee explains how to use hashtags correctly.
Modelling systems - Tackling Future of Marketing.
Soooo, the internet is full of predictions, ideas, endless how-to’s and so on. And there’s one thing that I love the most on the internet: it allows me to look into the box of the others. And by others, I don’t mean my neighbour, but those from whom I can learn and who are willing to share. You might have heard about the concept of modelling (use a system, procedure, etc., as an example to follow or imitate). So, based on this modelling concept, let’s dive into the future of marketing by looking at:
How Mattress Firm’s pivot to e-commerce drove growth in uncertain times
Inside Google Marketing: 3 steps to master digital advertising
🌱 Harness your skills
Community Manager - hiring or becoming one?
I came across this article, and I really enjoyed reading it -nagging yes at each paragraph. As someone who’s been looking for communities for some time already and interviewing community managers, I vet for this article. Simple, but to the topic. There is no wow with it, but it helps understand the 3 key elements of hiring or becoming a community manager: clarity, care and long-term thinking.
Do you often feel lost in translation when it comes to Instagram?
Well, I’ve got something for you. Some news, in fact. Fresh from my inbox (because I got them too, of course, and sharing is caring), you are the luckiest person to get access to the Instagram Power Pack created by Tailwind, which contains:
The Instagram Carousel Post recipes
Instagram Story Starters
💡 Ask yourself
Questions to make you think, instead of useless advice
🎡 Let’s have some fun!
I love all the engineers I’ve been working with, and yes, my mind works really different from theirs. 😂