Digital Marketing Basics #2
Your newsletter focused on simplicity, important news and recent trends
📰 Industry News
What's your (professional) story?
Recent news from LinkedIn announced that stories are coming to this professional social network too. At the moment the feature is available to all U.S. and Canadian users. No news yet about Europe. However, we Europeans need to be ready for when it reaches us, so here are 5 ways to use LinkedIn stories for our personal brand.
Are you (or your boss) still wondering what the Social real value is to business?
Well, so did the Hootsuite team and they went to ask a few marketers (2,162). Find out from their Social Transformation Report how these 2,162 marketers are using social media in their organisations.
Where is good, there is wrong too...
When it comes to social media toxicity minefields here are three ways to clean that up. It won't end the problem, but it can help with safeguarding the social media ecosystem from hate speech and disinformation.
🚀 Trends highlights
Eye-catching, engaging and memorable - yep, that's the video!
Video has proven to be very useful in digital marketing, and we need to understand how to create video content.
👉🏼 Check out this article on how to you create best videos.
Don't go to TikTok as a brand*
Unless your audience is there, but perform a platform user test - aka test and learn how the platform works. And if your audience is there…
👉🏼 Check these 8 useful TikTok Marketing Tactics.
That UX that keeps people coming back for more - we all want it!
Generate better results by delivering a seamless, consistent voice and cohesive brand message across all channels. Use omnichannel marketing* strategies to connect with customers on more digital touchpoints.
*Omnichannel marketing refers to the practice of marketing across multiple platforms, including email, apps, social media, and your website blog.
👉🏼 How to use the content sprout method and give your audience a multi-channel experience.
💼 Digital Marketing Jobs
Miro is looking to hire 14 Marketing professionals. Including a Head of Product Marketing position in Europe (Amsterdam, NL) and the U.S.
Fastic is looking for a Digital Analyst.
🌱 Harness your skills
Social Media Marketing Skills a MUST in 2020
In today's world of marketing, being a digital marketer requires way more skills than it was 10 years and social media marketing skills are a must. If you get to think about it, Facebook was barely starting to become so popular, and nor Instagram nor TikTok were even existing.
To keep it short, the 2020 Social Media Marketing Bootcamp Certification Bundle is on sale for £23.56 as of Sept. 24, saving you 98% on the list price.
Even if you don't get the bundle, you can figure it what the skills you need are. Maybe you prefer to learn by yourself from free tutorials - or you have other learning platforms. I mean, they're so many nowadays, aren't they?
🎡 Let’s have some fun!
Ready?
Test your knowledge with the Basic Concepts of Digital Marketing Trivia Quiz.
Let me know if you had fun and share your quiz results with me in a comment.