Digital Marketing Basics #15
Handpicked curated content: news, trends, tips, humour and food for thought.
đ° Industry News
Celebrating Women History Month
Wiki bits: Women History Month is celebrated during March in the United States, the United Kingdom, and Australia, corresponding with International Women's Day on March 8. For example, in my origin country, we only celebrate the day, not the month, and thatâs after 1990 when we made a bloody switch from communism to democracy. Before 1990 we were celebrating Motherâs Day on March 8.
Usually, digital marketers have clever campaigns carefully planned, and you can check what the big platforms such as Facebook, TikTok, Pinterest or Apple already launched their campaigns for this month. If youâre not from the US, UK or Australia, but youâre willing to do more for celebrating Womenâs history, check the toolkit prepared by the National Womenâs History Museum.
đđŒ Resourceful toolkit.
For those celebrating only International Womenâs Day, the 2021 theme is 'Choose to Challenge' - #ChoosetoChallenge | #IWD2021
Google takes a stand towards privacy.
For the last years, weâve been longing after those early internet years, where there were no ads, and it seemed everything to be free and anonymously. Many of us went into google rehab, giving up to almost all google apps and functionalities. I had extreme moments when the only thing I kept using was the e-mail service. Now I am more balanced, and I use Google products and others. I use DuckDuckGo, Ecosia, Qwant, Tor, Zoho, Safari, Files and Office Suite from Apple, OneDrive, OneNote, SharePoint from Microsoft - oh boy, Iâll stop here, as I made my point. (đ so many tools and apps that I use).
As a consumer, Iâm happy to see that Google takes a stand towards a privacy-first world.
đđŒ More here.
Are you ready to pay or get paid for Tweets?
From Superman to Superfollower - exciting insights to grasp from it, and thatâs how the freemium economy is growing. And as a marketer, you need to be on top of these emerging economies.
đđŒ More on how Twitterâs planning to use it, here.
đ Trends highlights
Conversational Content
I was mentioning in the recent newsletters about how weâre moving to this conversational era, in which brands MUST talk with their customers, but not in that stiffed way. Brands, big or small, personal or business, have one way to thriving - focusing on their customers, to talk their language - or plain English - and modelling them. Modelling your customers highlights new behaviours, new reactions, new services or even new products. 2021 is the messaging year, so make sure to focus on how you write (your messages, website description, app copy, etc.). Write like you talk, like your audience talks - create conversational content.
Influencer Marketing
Influencer marketing is that part of the marketing about which anyone, with no exception, has an opinion about it. Thereâll always be a colleague, a superior, a friend or a sister whoâll have something to add, especially if you make the error of asking for influencer recommendations. This makes it challenging because it takes a professional, experienced marketer attitude to be objective and end in your mind when everyone pushes on your nerves with their opinion. That besides the knowledge to find the right influencer or to build a successful strategy, which comes from experience more than books. Gary Vee is a great mentor when it comes to influencer marketing and growing businesses.
Omnichannel marketing
Briefly, it is about delivering a seamless, linked customer experience, no matter what the channel customer uses to get in touch with your brand. This pushes towards a holistic customer journey and more opportunities to engage with customers, providing them with a great service. As weâre living in this conversational era, stakes are high for omnichannel marketing strategies to become vital to the next stage of growth. And I say it, the business whoâll implement these kinds of strategies are the businesses who show customer matter, not only the profit. For e-commerce, this is already a must, and Shopify is a great example to support the importance of omnichannel marketing.
đ± Proper development growth
When starting a career in digital marketing
Anyone whoâs looking to start a marketing career or to make a shift towards a marketing career has the same questions: Do I need to have a marketing degree? Does it pay a lot? Should I start as a freelancer or at an agency? Should I get certified? From where? How often? Etc.
Check these BIG Marketing FAQ or share them with someone who needs them.
When your out of inspiration for your next attractive e-mail
Pour yourself a coffee, and do not hit the google search bar. Maybe you can jump on Pinterest or Behance, but today I got something better for you, boosting your creativity, something called excellent e-mails. (let me know in comments if you like it)
Curious about social media apps/platforms evolution?
đĄ Ask yourself
Questions to make you think, instead of useless advice
đĄ Letâs have some fun!
PS: I can only confirm itâs addiction. đ
For behind-the-scenes, letâs connect on Facebook, Instagram, Twitter or LinkedIn.