Digital Marketing Basics #13
Curated content: important news and recent digital marketing trends
📰 Industry News
No more news on Facebook in Australia
Australia government proposed new Media Bargaining law, and Facebook said that the proposed law fundamentally misunderstands the relationship between the platform and publishers who use it to share news content. The decision was to stop allowing news content. What does this mean for Australian Facebook users? 👇🏼
👉🏼 More here.
Rolling out their Spaces
While Clubhouse is gaining more momentum every day, Twitter is also working hard to speed up and roll out Spaces.
👉🏼 More here.
Return to Growth - LinkedIn’s Digital Magazine
LinkedIn has published a new digital magazine to serve as a 2021 marketing guide outlining insights, case studies, interviews and tips to map out effective strategies. It pulls together all of the latest thinking on the changing role of marketing within business strategies – and all the latest tips and ideas for taking advantage. Marketer or not, make sure to read it - it is a good use of your time.
🚀 Trends highlights
♥️ People turn to Pinterest for finding inspiration.
And ways to practice self-love. Pinterest is known for its mostly female audience interested in wellness, healthy lifestyle and search of inspiration of any kind for a variety of areas. Recent pandemic events have triggered a huge interest in activities that promote mental health and self-love. I hope you’ve already seen Pinterest annual predictions of soon-to-be-trending 2021 report.
Should my business be on Clubhouse?
That’s probably one of the most common questions marketers here nowadays. We’re getting used to hearing it. Last year it was the buzz around TikTok, this year is Clubhouse. And let me remind you that since TikTok gain its popularity, now we have reels on Instagram, Twitter Fleets and LinkedIn Stories. Also, in regards to audio social, there’s Twitter Spaces, and Facebook is also looking into it. Before rushing up, make sure to answer these 3 questions:
Is my audience on Clubhouse?
Am I adding value or to sell myself or my products?
What do I need? Do I have the necessary resources?
If social audio is the future or just a fad, time will tell us soon. Grab a coffee and read the Hubspot blog post about Clubhouse.
Blog, bloggers and blogging
Did you know that 1/3 of all the internet pages out there are blogs? Hm.. yeah I thought so. Is blogging still relevant for 2021? Yes, it is. And the SEMrush team thinks the same. And they’ve dug into a top of 81 up-to-date blogging statistics and revealing you the secret way to keep your current blog thriving.
🌱 Harness your skills
What it takes to become a Remote Marketing Leader
Coschedule team put up a helpful guide with 9 steps to hiring the best remote marketing leader - a valuable guide for anyone who wants to become a great remote marketing professional. Check it out, take your notes and plan your marketing career.
📧 I’m here to help if you need any help or guidance with your marketing career planning.
Overcoming your writing challenges
Content Marketing Insitute came up with an e-book of tips to overcome writing challenges. They gathered the most helpful writing tips, techniques, and advice in Content Marketing Writing Secrets: Better, Stronger, Faster you can download it - registration required.
🎡 Let’s have some fun!
Remember, nothing lasts forever :P
Make sure to read the thread. If you’re at the beginning of your digital marketing career and considering to focus on social media, this can help you map some of the job titles around.