Digital Marketing Basics #12
Your easy to read newsletter with important news and recent digital marketing trends
š° Industry News
āGet ready for Google Questions Hub before it reaches you.
TL;DR: At this moment, Question Hub is only available in theĀ US,Ā India,Ā Indonesia, andĀ Nigeria. There isĀ a waitlistĀ to join if you want to be notified when it launches in your country.
According to Google is a tool that allows creators to create richer content using unanswered questions.
šš¼ Watch this video to find out how to use Google Questions Hub in less than 3 min.
š£ Find your way on Clubhouse.
Even Elon Musk joined a couple of days ago and then announced heās off Twitter for a while.
Clubhouse is the buzzy audio social-only app. I find it really interesting, but I still have a lot to explore. It works on an invite-only system available at the moment for iOS users. Sorry Android lovers, your time will come.
š Trends highlights
Digital Ad spend goes up.
The best moment to be pro on ads was yesterday. Hurry up to catch on this topic, and before you dig yourself in some online classes, make sure to check this medium post about Digital Marketing Myths (ads included).
For learning about ads, I recommend you first to start with each platformās courses, Facebook, Instagram, Google, LinkedIn, Twitter, Pinterest or TikTok. Once youāve done the online learning, my personal recommendation is to find in your country someone whoās great at it and learn from that person too.
Wrap-up your valuable content and prep it for 15-sec videos.
If I were to resume the 2020 Social Media landscape in two words, those are tik and tok. Because of Tik-Tok's rapid growth, the trend on short-form video content went nuts - think about #SavageLove, and all those TikTok dances, riiiight?) wasnāt long until the rest joined the ride - Instagramās reels are a good example. And while this can be fun for the users, it is a HUGE challenge for us the digital marketers to get funny or educational content in 15 seconds. Short-form video content and story format became the unspoken expectations from users. So go and train your storytelling skills, and about the video, just let your imagination flow. Before testing this for a client or your company, I strongly recommend to test it on your own profile, or a test profile, at least until you get familiarised with the platform itself and the tools.
Be better than Didi. š
Core web vitals - bringing page experience to Google Search
TL;DR: web vitals is Googleās initiative to provide unified guidance for quality signals essential to delivering a great user experience on the web.
Core web vitals examines how quickly pages load for the device you are using - your phone, tablet or desktop. However, it will go a lot further in analyzing a wide variety of user experience factors.
To better understand how this impacts your website or your clientās website, watch the SEMrush short explanatory video.
PS: I am no SEO expert, and I know what I need to know where to search for more when needed. Basically, the basics and each time I need to explain to someone, I go and check SEMrush blog - they provide huge amounts of incredible free resources and education for digital marketers.
š¼ Digital Marketing Jobs
As the world changes, so are our jobs and careers. 2020 remains in history as the turning point for remote working. LinkedIn came up with a comprehensive report on job trends and skills now emerging as the global labour market begins to recover from the pandemic.
The marketing team at InVision is looking for Social Media and Communications Manager to help them change the way digital products are designed.
Hipcamp is seeking a Community Manager passionate about building and nurturing communities, both online and offline.
Teamwork is looking for an SEO Manager to join their Marketing team and for a Marketing Operations and Analytics Manager to own the marketing infrastructure, execution, and metrics to measure our channels and campaigns' overall revenue impact.
komoot are on the lookout for an outstandingĀ Hiking Community ManagerĀ to join their growing UK team to make komoot the go-to platform for cyclists and hikers.
If youāre a freelancer looking for gigs related to social media marketing, drop me a message.