Digital Marketing Basics #10
Your newsletter focused on simplicity, important news and recent trends
📰 Industry News
Extra points to TikTok for its new photosensitivity warnings
TikTok is the first social platform that’s adding new warnings to video clips that feature contrasting light and dark patterns, which have the potential to trigger seizures in people who have epilepsy.
👉🏼 More here.
Twitter: Maybe, Talvez, Peut-être, Forse
Rest of the world: we’re going back to account verification.
YAY! Why is a yay?
Because this could give users a chance to get their own blue checkmark, making that user infinitely more important than others on the platform. 😎
The time for Spotlight has come
🔊 Yo, marketeers, Snapchat has also expanded their ad’s kit. Have that in mind.
👉🏼 And if you’re looking for some inspiration, you have more here.
🚀 Trends highlights
Community online events
No, no, no. We did (not) have enough, you might think, but hey the world is moving online. If you have no plans for webinars, zooms, lives or any other community online events, that isn’t good. Even Pinterest is getting into it, testing online events with a dedicated class community. No pressure on marketers. Not at all.
Storytelling over statistics
Used properly, statistics can influence, convince and convert. When it comes to getting audiences to engage with your messages, storytelling is what works best. And many marketers many tend to be more comfortable telling quantifiable, statistical truths, rather than telling stories, mainly because the word is synonymous with fiction. Here you have 6 well-argued reasons for B2B marketers using storytelling.
Planning, Planning and Planning
Eisenhower once said that plans are nothing; planning is everything. So if you’re looking for some planning inspiration for 2021, you can attend the Marketing Planning Friday Forum organised by MarketingProfs.
Key Details:
Date: December 11, 2020—11:30 AM ET
Sessions: 3 presentations by top industry experts - How to Start Thinking Like a CMO; How to Build a Revenue-Generating Digital Ad Program; How to Build a Brilliant B2B Marketing Plan
Length: 45 minutes per session
Topic: Advertising & Promotions, Marketing Strategy, Search
Price: no fee
💼 Digital Marketing Jobs
Klaus - a conversation review and QA platform for support teams are looking for a Content Specialist and a Community Manager.
On Deck - careers hub are looking for a Growth person.
If you’re a freelancer looking for gigs related to social media marketing, drop me a message.
🌱 Harness your health
Digital marketing experts with mental health issues
There is no secret that many of us have an addiction to social media. For a lot of people, it’s the first thing they check in the morning and the last thing they see before they go to sleep. (NOT healthy, and even so it happens often). Now imagine the life of a digital marketer in 2020 - specifically of those involved in content creation and social media management. Our jobs don’t make great mental health particularly easy, and we do need to take care of our wellbeing.
There are few areas on which you might want to focus:
Burnout
Anxiety
Impostor Syndrome
Creative Lapse (kind of writer’s block)
Wellbeing.
In this essential mental health toolkit for social media manager wellbeing, you get access to some activities, tips and even ideas on how to tackle the above-mentioned topics. Also, if you’re working in social media marketing, make sure to follow some indications on how to manage your mental health - especially if you’re a social media manager. You’re exposed to bullying behaviour encouraged by social media’s anonymity cause by all the trolls who exist to harass, abuse and even dox people across the internet.
🎡 Let’s have some fun!
Spot the difference games
Do you remember those spot the difference game? Were my favourites when I was a kid. And I’m still interested in them. And that’s quite great, as soon we might be playing it with the social platforms.
🙋🏻♀️ One more thing - #orangetheworld campaign
🤚🏽 Violence against women and girls is one of the most widespread, persistent and devastating human rights violations in our world today. It is a threat to millions of girls and women online and offline. It affects women regardless of their age, background, or level of education.
This violence takes many forms, including physical, sexual, or psychological violence, as well as economic abuse and exploitation.
The 16 days between 25 November, the International Day for the Elimination of Violence against Women, and 10 December, Human Rights Day, are known as the 16 Days of Activism against Gender-Based Violence Campaign(link is external), a time to galvanize action to end violence against women and girls around the world.